Looking Forward started in 2009 as a maternity rental, offering elegant maternity (cocktail dresses, etc.) for daily/nightly rentals. We quickly grew through word-of-mouth due to the standard of service and low prices.
In 2011, Looking Forward opened a full retail store with entire selections of regular (weekday), betterwear (Shabbos) and elegantwear (Simcha) maternity. Again, the word-of-mouth marketing model worked its ways across Williamsburg, Borough Park, Monroe, Monsey, Bedford Hills, Lakewood, and last but not least, Montreal (Canada). The exceptionally-large selection also helped consumer's make the choice of Looking Forward.
To this day, Looking Forward Maternity offers a large variety of modest maternity, from everyday to Shabbos and elegant, from rental to purchasing.